Every single ecommerce site should be built to be able to very easily deal with 10,000 sales a day. - (in order to have a site that's scalable, and that allows you to focus on the site's marketing and the business's growth)
What to do:
We automated the site as much as possible. We switched from manual to real-time credit card processing, created downloadable products, and set up email autoresponders.
We created a range of email template answers to answer incoming sales questions.
We created an extensive knowledgebase to reduce email questions.
Affiliate programs = Associate program = flat referral fee or a commission for all sales sent to one Website from another Web site = pay-for-performance program
cookie stuffing - to trick the merchant into paying for unearned clicks
cookies are not malware (spyware, viruses, worms, Trojan Horses or other destructive software)
cookies are not an invasion of users' privacy
cookies should not be blocked or deleted - Most cookies are benign
Because many users fear cookies, merchants should use more than one type of tracking technology
cookies are used to store information such as Website passwords, viewing preferences, click-through identification
spyware = software installed on a PC without permission - to gather personal information, track a user's online behaviour, serve up ads, other malicious behaviour (e.g. keystroke logging)
affiliate management network = a third-party entity that (for a percentage of the referral transaction fees) recruits affiliates, manages the registration process, tracks and properly credits all of the referral fees and commissions, and arranges for payment.
spiders/bots/crawlers (= ranking algorithms), direct submissions, free vs. paid-inclusion program
SEO = search engine optimization (to improve ranking on search results lists) = page content, page titles, meta tags, number of relevant incoming links (= link popularity), payment for prominence in results page
