Maslow's Hierarchy of Needs

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• Maslow's Hierarchy of Needs
• A model used as a framework for needs assessment.
• Motivation is based on satisfying a person's unmet needs
• needs that have been satisfied no longer provide motivation
• individual need categories can and do shift as circumstances change
• customers' needs, wants, demands
  • needs = Maslow's Hierarchy of Needs
  • wants = needs shaped by culture and individual personality
  • demands = wants backed by buying power - people demand products and benefits that add up to the most value and satisfaction
• Motivation =  the energizing force that causes behaviour that satisfies a need
  • people have several different needs, which they attempt to satisfy in their work = people must fulfill lower-level needs before seeking to fulfill higher-level needs
  • Levels of need = once one set of needs has been satisfied, it ceases to motivate behaviour = different people have different needs, so different things motivate different people
  • once the lower needs are met, people seek to satisfy higher needs
  • Levels of need (hierarchical)
    1. physiological = basic survival needs = oxygen, water, food, sex, sleep
    2. safety = security = freedom from harm, financial security = self-preservation and physical well-being = e.g. job security, pension plans
    3. social = friendship, companionship, belonging, love = feeling loved, accepted, part of the group = (a growth need) = affection
    4. personal needs = esteem = achievement, status, respect, prestige = recognition and acknowledgment from others, self-respect, sense of status = (a growth need) = e.g. job titles, large offices
    5. self-actualization = self-fulfillment = developing your full potential = achievement = (a growth need) = e.g. grow and develop one's capabilities, achieve new and meaningful goals, challenging job assignments
       • self-actualized persons are achievers
• Abraham Maslow's Hierarchy of Needs - Human needs are arranged in a hierarchy.  A person tries to satisfy the most important need first.  As each important need is satisfied, the next most important need will come into play."
  • Physiological needs ► Safety needs ► Social needs ► Esteem needs ► Self-actualization needs
• Trust and Needs in the Workplace